About Me

Hello! I’m Mike Roberts, sometimes known in the professional wrestling ring as King Kash. I’m thrilled to welcome you to Flex Factory! My journey has been anything but ordinary. For the past 25 years, I’ve traveled the road as a professional wrestler, working to entertain fans across the country and beyond. My other great passion is fitness, which has been a huge part of my life for the better part of two decades and has led me to a career in the fitness industry helping others on their journey.

My life, of course, wouldn’t be complete without the amazing people in it! I’m married to my unfathomably beautiful wife, and together we have five amazing kids, a loyal dog, and a curious cat. My family have always been my biggest supporters and I wouldn’t be where I am without them.

Fitness is absolutely a passion, not my primary source of income. I became a certified personal trainer, not to get rich, but because I genuinely want to help people transform their lives. I have a unique perspective on health and fitness because I’ve seen both ends of the spectrum. There was a point several years ago that I lost my way and allowed the structure in my life to fall apart. During this time I ballooned to over 340 lbs. I looked terrible, I felt unhealthy, I would even get short of breath just trying to put my socks on in the morning. But I didn’t let that define me. I clawed and fought my way back, refocusing on my dedication to fitness, and lost nearly 140 lbs. It wasn’t easy, but it was completely necessary. Having had that experience, as hard as it was, I have a deep understanding of what a person goes through, both physically and mentally, while trying to come back from being that out of shape. I’ve got experience-based wisdom to share and a full set of tools to help clients transform their bodies, health, and lives, no matter their starting point.

I specialize in various areas of fitness, but my true passion lies in transformation. I believe in empowering people to take control of their lives, health, and fitness. Whether you’re just starting your journey or looking to reach new heights, I’m here to guide and support you every step of the way.

Thank you for visiting Flex Factory. Let’s embark on this journey together and achieve your fitness goals!